Almost a hundred thousand people — but only three thousand of them in the room. Everyone else was online, and the night had to land for every single one of them. The more we dug in, the clearer it got: crowds that size live on livestreams, so we had to build something with that same pull. A stream — a flow — and there it was: "In the Flow." A flow of inspiration, a flow of creativity, a flow of energy.

Two separate broadcasts: one a classic show, the other a real livestream with a host and live interaction. On the floor, guests tapped a capybara inside arcade-style "ATMs" to rack up "flow-kens," while on the stream, employees from offices across the country won prizes in a home-shopping bit and had their fortunes read — off their bank cards.

The Bank’s standout people took home its in-house Glory award, and we — along with the team at Advanza — took second place for Hybrid Event at the Event of the Year awards.

Months of dreaming up little surprises, all so the Bank’s people across the country would be smiling that night. And they were.

Kirill Orlov