Peter Ivanov
Creative direction
Peter Ivanov
Show direction
Porsche's own character wrote the script for this premiere: sporty, innovative and classic at the same time. So we decided that opening the brand's largest dealership in Europe, a 13,000-square-meter center, called for an unprecedented multimedia symphony.
A dynamic light installation lit up the facade, and twenty searchlights beamed into the sky, guiding guests from miles away. With the support of the traffic police, nearly 1,500 guests arrived quickly and on time.
"For one night, producers opened a fashionable European industrial-chic club right inside a huge auto repair shop."
After a quick QR check-in, guests entered a showroom with fifty new Porsche models and partner corners from Martini, Chanel, Macallan, Michelin, Nespresso, Yota, Swarovski and Villagio Estate. Upstairs was a pop-up museum of legendary vintage cars.
The Moscow Virtuosi, led by Vladimir Spivakov, opened the evening with a digital concert. Our partners at Sila Sveta created generative content and built a motion sensor into the conductor's baton. On a 50-meter screen wrapping around the hall, the graphics flowed in time with the live music. Thanks to our partner SYNERGY.
A dynamic light installation lit up the facade, and twenty searchlights beamed into the sky, guiding guests from miles away. With the support of the traffic police, nearly 1,500 guests arrived quickly and on time.
"For one night, producers opened a fashionable European industrial-chic club right inside a huge auto repair shop."
After a quick QR check-in, guests entered a showroom with fifty new Porsche models and partner corners from Martini, Chanel, Macallan, Michelin, Nespresso, Yota, Swarovski and Villagio Estate. Upstairs was a pop-up museum of legendary vintage cars.
The Moscow Virtuosi, led by Vladimir Spivakov, opened the evening with a digital concert. Our partners at Sila Sveta created generative content and built a motion sensor into the conductor's baton. On a 50-meter screen wrapping around the hall, the graphics flowed in time with the live music. Thanks to our partner SYNERGY.
Petr
Ivanov
Ivanov
