Lunar Hare
Production
Kirill Orlov, Peter Ivanov
Creative direction
Kirill Orlov
Show direction
The foyer of the New Tretyakov isn’t an easy space to work with, but it’s a showstopper — especially for a high-society night for the fashion world. It’s huge and completely one of a kind, with a personality all its own: the geometry of the staircases and ceilings calls the shots, while the avant-garde paintings just past the wall add accents. It was exactly the stage Lamoda needed to bring the industry’s tastemakers together and announce its move into premium. And together with Lunar Hare, we gave them exactly that.
A designer’s roll of fabric, an artist’s canvas, a red carpet, a runway, a moving belt of products — the centerpiece pulled a whole kaleidoscope of imagery from two worlds at once: fashion and art. Suprematist figures looked like they’d stepped out of the paintings on the far side of the wall to become — mannequins, or maybe guests.
"It's so beautiful here I forget to breathe" — Feduk sang it over and over, backed by a symphony orchestra led by Bolshoi Theatre guest conductor Ivan Nikiforchin. It was striking, unexpected, and — honestly — pretty convincing. Hard to argue.
Guests showed off their looks in the "avant-garde" dress code, posed against the mannequins, the moving "products," and the Black Square, sang along with Feduk, and slipped off for quick tours of the permanent collection with the gallery’s own docents.
But my personal favorite touch was the coat-check tag. In a gallery, fashion lives in the coat room — that’s where the night really starts. A coat-check tag can be just a throwaway claim ticket, or it can be something you actually hold onto — something you feel in your hand. So we had the artists at Arkin Studio design one, and in exchange for their coats, guests got a little metal art object shaped like a scrap of fabric. At the end of the night, they didn’t turn it back in — they took it home. A keepsake.
A designer’s roll of fabric, an artist’s canvas, a red carpet, a runway, a moving belt of products — the centerpiece pulled a whole kaleidoscope of imagery from two worlds at once: fashion and art. Suprematist figures looked like they’d stepped out of the paintings on the far side of the wall to become — mannequins, or maybe guests.
"It's so beautiful here I forget to breathe" — Feduk sang it over and over, backed by a symphony orchestra led by Bolshoi Theatre guest conductor Ivan Nikiforchin. It was striking, unexpected, and — honestly — pretty convincing. Hard to argue.
Guests showed off their looks in the "avant-garde" dress code, posed against the mannequins, the moving "products," and the Black Square, sang along with Feduk, and slipped off for quick tours of the permanent collection with the gallery’s own docents.
But my personal favorite touch was the coat-check tag. In a gallery, fashion lives in the coat room — that’s where the night really starts. A coat-check tag can be just a throwaway claim ticket, or it can be something you actually hold onto — something you feel in your hand. So we had the artists at Arkin Studio design one, and in exchange for their coats, guests got a little metal art object shaped like a scrap of fabric. At the end of the night, they didn’t turn it back in — they took it home. A keepsake.
Kirill Orlov
