Peter Ivanov
Creative direction
Peter Ivanov
Show direction
"Build Your Puzzle of Success." For Herbalife, we created a stage performance about a person's journey to wholeness.
The hero spends years living up to other people's expectations and playing roles that were never his. His life just doesn't come together. Then comes the fall, then a pause for honest questions, and finally the decision to choose himself.
The piece moves from mismatch, through a conscious choice, to building his own picture of life. Each puzzle piece stands for a key part of life: health, love, self-fulfillment, the people around you and a vivid life. When they click into place, the hero doesn't just succeed, he becomes whole. Success doesn't come from outside. You build it from the right decisions.
The Herbalife brand and community appear as a green ray of light, a guide that helps the hero choose his new self: open, free and successful. The finale is a leap into the screen, a symbol of the courage to step into your dream.
The hero spends years living up to other people's expectations and playing roles that were never his. His life just doesn't come together. Then comes the fall, then a pause for honest questions, and finally the decision to choose himself.
The piece moves from mismatch, through a conscious choice, to building his own picture of life. Each puzzle piece stands for a key part of life: health, love, self-fulfillment, the people around you and a vivid life. When they click into place, the hero doesn't just succeed, he becomes whole. Success doesn't come from outside. You build it from the right decisions.
The Herbalife brand and community appear as a green ray of light, a guide that helps the hero choose his new self: open, free and successful. The finale is a leap into the screen, a symbol of the courage to step into your dream.
Petr
Ivanov
Ivanov
