Peter Ivanov
Creative direction
Peter Ivanov
Show direction
How do you draw very busy, high-status SVIP guests into a brand's story?
Invite them on a journey in search of artefacts of time…
along the Great Silk Road!
Once it stretched from Asia to Europe, from China to Italy — through 15 centuries of history and more than 7,000 kilometres.
It took Marco Polo 5 years to travel it.
Our guests made the magical time voyage in a single evening.
In the ancient Italian village of Solomeo — the headquarters of Brunello Cucinelli — we recreated that legendary route: 10 countries, 10 performances, 10 riddles.
Host and director of the project Petr Ivanov assembled this journey through time and space — from the silk dragons of the East to the beckoning scents of Arabia, from the strings of the morin khuur on the wild steppes of Mongolia to the touch of the lotus petals of the goddess Hathor, from the tales of Scheherazade to the prima ballerina of the Bolshoi Theatre…
He who tells the stories rules the world?
Invite them on a journey in search of artefacts of time…
along the Great Silk Road!
Once it stretched from Asia to Europe, from China to Italy — through 15 centuries of history and more than 7,000 kilometres.
It took Marco Polo 5 years to travel it.
Our guests made the magical time voyage in a single evening.
In the ancient Italian village of Solomeo — the headquarters of Brunello Cucinelli — we recreated that legendary route: 10 countries, 10 performances, 10 riddles.
Host and director of the project Petr Ivanov assembled this journey through time and space — from the silk dragons of the East to the beckoning scents of Arabia, from the strings of the morin khuur on the wild steppes of Mongolia to the touch of the lotus petals of the goddess Hathor, from the tales of Scheherazade to the prima ballerina of the Bolshoi Theatre…
He who tells the stories rules the world?
Petr
Ivanov
Ivanov
