Peter Ivanov
Creative direction
Peter Ivanov
Show direction
"We don't predict the future, we create it." For the BMW 7 Series premiere, we staged Russia's first hi-end performance, a holographic ballet about the sedan's seven innovations.
We made it in record time with Sila Sveta and Holographic Technologies. Golden Mask winner Philipp Grigorian consulted, Oleg Glushkov ("Hipsters") choreographed, and Bolshoi principal Denis Medvedev danced the lead. The hero of "Seven Questions to Myself" has reached every goal he once dreamed of. But is there a limit to dreams? Holograms appeared on three giant screens, around Medvedev and directly on him. He gathered stars, dove underwater, danced with his 3D clone and summoned the new BMW 7 with light.
Viewers couldn't tell where the illusion ended and the live action began. After the premiere, Sergey Mazaev of Moralny Kodeks performed, and the car opened its doors for photo shoots. Guests included Igor Vernik, Daria Mikhalkova, Alena Babenko and other celebrities and brand clients.
We made it in record time with Sila Sveta and Holographic Technologies. Golden Mask winner Philipp Grigorian consulted, Oleg Glushkov ("Hipsters") choreographed, and Bolshoi principal Denis Medvedev danced the lead. The hero of "Seven Questions to Myself" has reached every goal he once dreamed of. But is there a limit to dreams? Holograms appeared on three giant screens, around Medvedev and directly on him. He gathered stars, dove underwater, danced with his 3D clone and summoned the new BMW 7 with light.
Viewers couldn't tell where the illusion ended and the live action began. After the premiere, Sergey Mazaev of Moralny Kodeks performed, and the car opened its doors for photo shoots. Guests included Igor Vernik, Daria Mikhalkova, Alena Babenko and other celebrities and brand clients.
Petr
Ivanov
Ivanov
