Peter Ivanov
Creative direction
Peter Ivanov
Show direction
Adidas "The Return" presented the company's three-year strategy, and it was anything but a boring corporate event. We brought it to the CSKA basketball arena and turned a business conference into a two-hour show.
Punchy talks alternated with athletes performing across different sports, along with surprises, special effects and custom lighting.
Sports commentator Artashes Antonyan hosted. Martin Shankland, CEO of Adidas Group in Russia and the CIS, opened the conference, and the special guest was four-time Olympic swimming champion Alexander Popov.
More than 800 guests united in a flashlight flash mob, then competed on a climbing wall, in football, bandy, races and darts, with over 30 professional referees keeping score. The evening ended with a huge party, an awards ceremony and live sets from popular bands, including Serebro.
Punchy talks alternated with athletes performing across different sports, along with surprises, special effects and custom lighting.
Sports commentator Artashes Antonyan hosted. Martin Shankland, CEO of Adidas Group in Russia and the CIS, opened the conference, and the special guest was four-time Olympic swimming champion Alexander Popov.
More than 800 guests united in a flashlight flash mob, then competed on a climbing wall, in football, bandy, races and darts, with over 30 professional referees keeping score. The evening ended with a huge party, an awards ceremony and live sets from popular bands, including Serebro.
Petr
Ivanov
Ivanov
